As a student at SCAD, I got the chance to collaborate with Canon Virginia to assist in the research and development of concepts for a digital experience that supports the establishment of Canon Virginia, Inc.’s unique, brand elevating innovation culture. The goal is to create a user experience that showcases the why and how of the innovative technology. The experiential element will tie back to the CVI brand (Makers of possible) and value proposition (Manufacturing Problem Solving).
Our team of 15 students with disciplines from fashion design to industrial design, came up with an interactive pop-up book that featured 5 different technologies from Canon Virginia. The book featured paper engineering, augmented reality, and a video component. I was the Video Lead, and I coordinated with a team of animatiors and writers to create a 1 minute advertisement for a mixed media interactive experience.
View the video and the book below: